Olaplex acts as an 'insurance policy' for the hair when performing any chemical service.
All hair is made up of thousands of disulfide bonds which can be broken and compromised through thermal (heat) mechanical (brushing) or chemical means (color/perms/relaxers). Even shampoos with high alkalinity can compromise hair's structure.
Olaplex finds these broken disulfide bonds and cross-links them back together, leaving the hair stronger, shinier and healthier. It lessens porosity which helps with the longevity of hair color and helps to mitigate damage from bleach lighteners. It is free of silicone, sulfates, phthalates, DEA, aldehydes, gluten and is never tested on animals.
In addition to in-salon treatments, Olaplex offers products to maintain healthier hair at home ranging from shampoo, conditioner and a deep treatment, to a leave-in styling cream and oil.
Olaplex can be added to any color service for only a light additional charge.